FIELDNOTES

    Research and analysis. An independent view.

    Commentary on digital strategy, service design and applied AI. Published findings are attributed to their sources; Tiph's assessment sets out the implications for organisational decisions.

    THE READING ROOM
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    AI adoption / 4 min read

    AI Adoption: What the Evidence Measures

    Different surveys produce different pictures of AI adoption. The population, definition and period behind each figure determine what it can tell a leadership team.

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    Workforce & operations / 4 min read

    AI and Workforce Change: Reading Beyond the Headline

    A workforce announcement is not a causal analysis. Technology use, investment and staffing decisions need to be examined separately before attributing changes to AI.

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    Digital economy / 4 min read

    The UK Digital Economy: Definitions Before Conclusions

    Company counts, investment and economic output describe different parts of a market. Reading the UK's digital economy requires attention to the definitions behind each measure.

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    Communication & trust / 4 min read

    Digital Credibility: The Evidence Behind the Presentation

    Professional presentation can support trust. Credibility also depends on identifiable authorship, accurate information and claims that can be checked.

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    Service design / 4 min read

    User Experience as an Operational Measure

    Task completion, errors and support demand can reveal whether a digital service is working. Interface quality should be assessed alongside the process behind it.

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    AI governance / 4 min read

    AI Integration: From Use Case to Controlled Operation

    A useful AI deployment requires defined inputs, acceptance criteria, review responsibilities and a route for handling exceptions.

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